Guatemala, 2024
Tiendas Napoli is a family based brand, they help people to receive their money from USA to different parts of Guatemala. They also sell groceries, home utensils, and have a stationery shop, all in the same place (they have three different spots in the Eastern side of Guatemala). They want to make everything as available as possible, so clients can save time and money.
Being a Christian family based business, they wanted to have a logo that had an olive hidden somewhere. So I created the typography specially for them, where I hid an olive between the letters "o" and "l". Based on that I created several different additional elements such as patterns and assets that they could use to express their brand in different settings.
I also gave them a detailed guide on how to apply their brand on their different franchises, from materials all the way to specific guidelines on the spaces between the physical brand and other elements, everything was important to maintain consistency.
So happy to have worked with these amazing clients and see them bring everything to life.
Brand design - Typography design - Exteriors
