Guatemala, 2023
A music academy in the heart of the Eastern side of Guatemala. Their goal? To bring forward a new generation of music lovers. Their passion and dedication to excellence was contagious, we needed to be able to represent in a simple way all of what they were. So we went for a simple but powerful way to evoke this passion: a volume sign. Who doesn't understand a volume sign? Not fully there yet... cuz we all have something new to learn.
Visually this concept is fluid, you'll see the letters of the logo adapting to the lower shapes and forms. Three colors: Black, White and Yellow. The Music Academy has been a success, the teachers are fully committed and they are proud of their brand. So am I.
Creative Direction - Logo design - Photography - Signage design - Apparel design - Template design
