New Jersey, 2024
Have you had that friend that is completely committed to keep you looking absolutely the best? You know, the kind of friend that will stand up for you even if it means to risk something valuable for them. That is "Lucero Jade". A bold beauty brand, welcomes all, and makes everyone feel like you've met them for a thousand years.
Scarlett is a wonderful human, she had a very clear idea: she wanted to convey all of her Guatemalan roots in her new sacred space that would bring people to love themselves again. To feel heard, seen, loved. So we build a brand that was that: "A luxurious Guatemalan party in the jungle". That was our concept, from then on, we built an entire brand with the heart of Scarlett.
There are people that have enough fire to light everyone else around them.
Brand design - Creative Direction
