Casa Madero is an outdoor concept Restaurant in the heart of Zacapa, Guatemala.
Their idea was to make everyone feel proud to live in the hottest place of Guatemala, with temperatures ranging from a low of 66°F at night and a high of 94°F during the day, the restaurant opens at noon and closes at 9pm.
Horses, cacti, raging sun, and the pride of a field driven lifestyle: this was the heart and feel of the restaurant. I began working on concepts on October 2025, till we landed on this wordmark: elegant but prideful, strong but fancy. Evoking all the necessary ingredients the Restaurant needed to start.
With a strong brand manual, and the guidelines and assets ready, I took the pictures of the dishes and beverages, created a Menu for beverages, food and wines, took some pictures of the rush hours on the kitchen, and congratulated my friends for achieving such wonderful success in their homeland.
Brand design - Photography - Editorial Design - Creative Concept
