Guatemala, 2021
A creative challenge: Detalles Vicky is a brand that conveys creativity, joy and love. Wanted to create a logo that could conceptualize all of this, at the same time that it gave the "handmade" feel that Vicky, the owner, always gives to all her gift shop products. "No designer ever gets me" were her first words, however, after a brand analysis, we were on the same page... she loved it. The most important part? Clients also loved it too, and recieved it as their own.
Further ahead Vicky needed some ideas for the new place she was about to open. So I sent a descriptive PDF that she based herself on to create this beautiful place she now has.
A dream.
Creative Direction - Logo Design - Interiors
A Logo must always be brought up to life with a clear understanding of where it lives, and the personality that it brings, the role the brand plays in the life of people must be written down so whenever we create from the brand, we are bringing the brand and not ourselves out there. I created a simple but complete Brand Guideline Manual, so Vicky and her designers could know which way to go in every creative choice.
Interior
