A system designed to grow.
Corporación DIES brings together different companies under a shared vision. The challenge here was to create a corporate identity that would express this diversity without losing what made them unique. To design the "parent brand" that would be able to contain all the other brands, as well as leaving space for every brand to be unique, and yes, I designed them all.
I began with a grid system that made this visual relationship visible, from these five individual shapes I built the rest of the companies' brands.
After this successful process Corporación DIES was ready to have a visual design system that would help each company to grow, as they kept familiarity between themselves and the parent brand.
Creative Direction - Branding
