Guatemala, 2021
A new lab in the heart of a little town in Guatemala became a powerful brand. Every patient had to feel that the place was clean, organized, that the people were capable and that they cared for their health. So that is what we created. How would we stand out from everyone else? Using a wonderful calm but colorful color palette, and a symbol that came from making some research on chemistry, I created this logo that stood out from the crowd of logos that were always the same, while conveying the heart and brand personality to every aspect of the Lab.
It is remarkably wonderful to work with professionals that have a clear vision of what they want to bring to the society, it becomes more than just a "logo", it becomes a mark in the souls of people, a sign that they look up to and find what they need. There is nothing like the experience of seeing something in real life, being used, worn with pride, and recognized by the people.
Brand design - Interiors - Signage - Stationery - Photography - Editorial Design
